Pokémon Go: Officially is a Viral Phenomenon

“Pokémon Go” became an overnight viral sensation within a week after its release. The highly anticipated augmented reality game by Niantic Labs from San Francisco, which teamed up with the Pokemon Company and Nintendo to bring the iconic Pokemon title to mobile platforms, is finally available for download. See the trailer (Youtube video 3:04) for an all-new Pokémon experience!

Considering the success of the old role-playing games on Nintendo, it was easy to imagine that many years later, “Pokémon Go “would be the 2016’s biggest mobile phenomenon.

To understand what the mobile gaming craze on Pokemon Go is all about just check with the players that have hit the road to play it to “hunt down pocket monsters, capture gyms, hatch eggs, and more using their mobile devices.” The uniqueness of the game is that it gets players out and interacting with their world.

Why Pokemon Go Is A Huge Deal? This could signal Nintendo’s resurgence in the stock market as Nintendo’s shares are soaring from a new revenue stream for the game. In fact, “shares of Japan’s Nintendo soared doubling the firm’s market capitalization to 4.5 trillion yen ($42.5 billion) in just seven sessions,” reports onenewspage.com.

The monster game that has spawned a Japanese TV series and animated movies is now an app that mixes the real world with the virtual reality. The AR app opens up your smartphone’s camera giving you a view of Pokémon and lets you interact with your immediate surroundings via a virtual map to find local landmarks and points of interest, called PokéStops and Pokémon Gyms, explains cramer.com. It notes, “Like other AR apps, the game relies on location tracking to fuse virtual reality with the physical world.”

This game combines AR with conventional game play; launched by Nintendo and The Pokémon Company for iPhones and Android smartphones, it asks players to capture, train and battle their Pokémon, The augmented reality, makes the Pokémon appear as if they are actually in the real world.

Windows Phone users are unable to play, but a prototype of Pokemon Go for Microsoft HoloLens has been created and awaits Nintendo to make this real. This could help push the title beyond the boundaries of the mobile phone, says Microsoft’s CEO Satya Nadella.

The popularity of “Pokémon Go” and augmented reality (AR) trends could, in time, benefit from Magic Leap, a startup that has developed a head-mounted display that overlays 3D graphics that could be an obvious next step to create a VR experience for this game.

Meanwhile, Pokemon GO is EVERYWHERE and is on social media right now where people have promoted the game through word-of-mouth to drive interest. “Pokémon Go” has become a social sensation thanks to the need for players to meet-up and take part in a large-scale hunt for Pokemons. In the works is also a live-action Pokemon movie. As for the game itself, trading is coming soon to Pokemon GO.

Pokémon Go will also be revolutionary with its augmented reality, but it is already creating too many problems in our world, the real one. Here are some words of caution: DO NOT use this app while driving or riding a bike; obviously an app like Pokémon GO is designed to encourage you to travel, by taking public transit or be on foot walking a few blocks to play.

Pokémon Go: Officially is a Viral Phenomenon

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