Ohood Al Roumi Becomes the UAE Minister of Happiness

The United Arab Emirates finds “Happiness is key to healthy government,” as quoted by The National, and tries a new approach to promote happiness through its government.

There is a new UAE Cabinet member: Her Excellency Ohood bint Khalfan Al Roumi. Some months ago, Ohood Al Roumi (@OhoodAlRoumi) became Minister of State for Happiness – a member of the Twelfth Cabinet (February 2016). She remains responsible as DG of the Prime Minister’s Office. The announcement itself is historic.

In her role, she has unveiled the Customer Happiness Formula, which is an initiative “to transform all government ministries and institutions to happiness destinations by issuing happiness policies and programmes and creating a happy work environment.” and “build effective partnerships between employees and customers…”  (Source: uaecabinet.ae)

The Customer Happiness Formula serves as the major initiative of the National Programme for Happiness and Positivity in the government work. This is the UAE government’s approach to achieve happiness for all, and, as a result, it has created a happiness incubator that helps spread glee in the community with social happy experiences.

What has been launched as specific initiatives to please individual customers, Al Roumi explained, will also apply to “happiness and positivity in lifestyle” and to “ensure the happiness of the entire community.”

By creating the post of Minister of State for Happiness, UAE strives to achieve happiness, and sends a clear message across the government and society on the importance of the well-being of citizens. Sheikh Mohammed told this on Twitter, saying that “ensuring the happiness of citizens has always been a priority in the framework of the Founding Fathers”. The new position of a minister of happiness, though it may sound unusual, it is unique and can “align and drive government policy to create social good and satisfaction,” said Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai, on Twitter.

Effects of this new effort can already be seen. This month, for example, the Ministry of Human Resources and Emiratisation launched a new internal initiative that means to motivate staff to be more creative and active while on the job: the ‘Happiest Work Environment” Award. The award emphasizes an employee’s productivity level, in the belief that a positive work culture is more productive!

So, it Pays to Be Happy at Work. Happiness at work is a win-win situation and is a major factor in building the world’s happiest nation. As mentioned by The National, according to the United Nations’ annual world happiness report, “the UAE ranks first among Arab countries.”

UAE brings happiness for all segments of society with Minister Ohood Al Roumi, and the minister of state for happiness is on its way to be a success.

Ohood Al Roumi Becomes the UAE Minister of Happiness

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