We Run Dubai, will take place in downtown Dubai. The competition is part of the Nike ‘We Run Series’, an event now on the sixth year that includes runs that range from 7 km to marathons. Runs have been organized in cities like Seoul, Bangkok, and Mexico City for a total of 14 stops in Europe, Asia and Latin America.
Nike We Run is not just a competition; it hopes to bring the region’s community together for fun and music while promoting the sports culture. The event offers a mix of culture, community spirit and competition that will encourage all participants to include sports in their lifestyle and embrace physical activity as a fun part of everyday life.
Nike’s goal is to get people motivated in running, if not join Nike+ Run Club (the world’s largest running community) that is a stimulus for its iconic ‘Just Do It’ campaign. The Nike We Run competition is also meant to have runners challenge themselves to become better athletes.
The Dubai leg allows anyone 16 years or older take part in the Nike We Run 10k. The event is held under the patronage of Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai and the Chairman of the Dubai Sports Council (DSC). “One of our roles as the sports council is to promote sports culture in Dubai,” said Dr Ahmad Al Sharif, DSC secretary general.
Mohammed Baker, deputy chairperson & CEO of Gulf Marketing Group, the holding group of Sun and Sand Sports, Nike’s official distributor in the Middle East, said, “We are very excited to bring back We Run Dubai, which highlights Nike’s efforts to cultivate and grow the running culture in the region. Nike has been enabling the running movement in the UAE for years through the brand’s latest running innovations and through the Nike+ app and the Nike+ Run Clubs.”
As part of the marketing campaign, Nike offers the latest footwear and apparel innovations that can help athletes take their race goals to the next level. For runners at We Run Dubai, the race is preceded by preparation races that lead to the main event.
The assembly point for the runners is at The Venue. The route will lead around the boulevard in the familiar site of the Burj Khalifa. Throughout the course, racers can find multiple refreshing stations.
Race is scheduled to start at 7:30 am. Participants will receive a confirmation email that states they have a place in the race. The registration window is 24.10.14 – 06.12.14. Runners of all levels are encouraged to attend.
The race fee is Dh100 for adults. Registration for under-21 is free and can be completed online, but requires a guardian’s waiver. Members over 21 can also register through the official website.