The lead generation is the process of creating sales leads which might convert into sale for the company. Leads can be generated for purposes such as list building, e-newsletter list acquisition or for sales leads. The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.
Keeping your pipeline full of qualified leads is critically important in today’s challenging business climate.
Our focus is complex sales B2B lead generation and IT leads generation services. We build customized programs, operated in the UAE, that combine B2B outbound email/web/social marketing services and multi-touch marketing that ultimately develops, nurtures, and qualifies sales opportunities with appointments for our clients’ sales teams.
Quality leads are the lifeblood of any sales organization. But identifying the names and contact information of those prospects is time consuming. We supply targeted lists.
There are many web based lead services we are offering, no month-to-month contract.
- Contact lists, company lists, and existing data validation.
- “On Site” lead generation storefronts for your business.
- Social lead generation.
- Advertisement on our portals and social networks.
Being the lead generation is the first step of the sales process, especially for a company opening a new market, both quality and quantity are important factors; lead generation techniques are usually a tradeoff between quality and quantity. For example, a form on your website visitors can fill in to request a call back could generate high-quality leads – if someone is filling a form, he/she is at least interested in getting more information – but probably won’t generate a large quantity of leads. On the other hand, a lead list based on a newsletter subscription list from another company or bought by an ad company, will generate a large quantity of leads, but they won’t be nearly as interested or qualified. This tradeoff is another reason why companies are wise to mix and use many lead generation methods.
Small business owners and entrepreneurs often can’t afford to buy lead lists. They need to come up with their own leads in order to get the sales flowing. But the process of generating your own leads can also get pretty expensive pretty quickly – especially if you make these common mistakes.
- Not Having a Lead Generation Program
- Not Looking at the Right Leads
- Not Using Multiple Channels
- Not Conveying Your Value
- Not Nurturing Your Leads