The Dubai Expo 2020 logo has a great story behind: a ring found at a 4,000-year-old archaeological site of Saroug Al Hadeed was the inspiration for the winning design. HH Sheikh Mohammed bin Rashid al Maktoum, Ruler of Dubai and Vice President of the UAE, revealed it at the Armani Hotel on Sunday, during the official presentation.
The new logo was projected onto the Burj Khalifa as crowds of people cheered on. The ring-shaped design artifact from archaeological site inspired themes such as connectivity, resilience and strength.
A competition to create the official logo for Expo 2020 was launched last year, attracting 19,000 participants. Entrants were expected to create a design that reflects the main theme of the event: Connecting Minds, Creating the Future. All entries were reviewed by a panel of design experts, while the Expo 2020 Dubai Higher Committee created a shortlist of finalists.
HH Sheikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, presented awards to the three competition finalists: Mohammad Suhail Bin Ali from Tunisia, Mouza Al Mansouri from the UAE and Valerii IInitski from Moldova.
Expo 2020, a six-month exposition that is expected to attract 25 million visitors, will run from October 2020 to April 2021 at Dubai Trade Centre — Jebel Ali, a 438-hectare site equidistant from the centres of Abu Dhabi and Dubai. Dubai won the bid to host the event in November 2013.
We have chosen an authentic Emirati logo for Dubai Expo 2020. The design of the logo is inspired by a civilisation that existed 4,000 years ago in an area extending from Baynounah in Abu Dhabi to Saroug Al Hadeed in Dubai and from Maliha Valley in Sharjah to the mountains of Ras Al Khaimah and Fujairah. This land connected ancient civilisations and we will continue to be a hub that connects the world.
HH Sheikh Mohammed went on saying the logo “represents our message to the world that our civilization has deep roots.”