The Etisalat Dubai Kids’ Run scheduled for March 21 is an event that helps children recognize the benefits of a healthier standard of living and getting fit. Such a community event has a focus on health and physical education through voluntary, exciting, goal-oriented running programs. It draws youths to participate with their parents (and/or friends) on a run and post activities as a way to enjoy a fun day out together. This is Dubai’s latest initiative to promote an active lifestyle among the UAE public with a message of health, wellbeing and fitness.
The Etisalat Dubai Kids’ Run event, supported by BASF, has been built around three unique principles: Community Spirit, Healthy Living, and Science in Everyday Life.
Organized by the CPI Media Group in coordination with UAE Athletics Association (UAE AA), the Etisalat Kids’ Run promotes wellness for all ages! Organizers have designed a fun competition with a child-friendly running course at the Dubai Media City Amphitheatre, under the patronage of HH Sheikha Al Jalila Bint Mohammed Bin Rashid Al Maktoum, to foster healthy living for both youths and adolescents.
On March 20-21, there will be a Fun Fair at Dubai Media City Amphitheatre; it consists of a child-friendly running course where kids will be educated on the importance of health and staying active, in a fun, exciting manner. This will be the 1st Annual Etisalat Kid’s Run that will still start and finish in the heart of Media City and it marks a time to come together for a fun-filled weekend
The Races are as follows: A 2km race for 9-12 year-olds to run solo (without guardianship), and a 2km race for 4-8 year-olds accompanied by guardian.
Details of the Race – March 20
• First race (9-12 years): 9:30am
• Second race (4-8 years): 9:45am
Those interested in attending can register today at www.thedubaikidsrun.com. For AED 100, registration includes participation in any of the two races taking place on March 20, an Etisalat Dubai Kids’ Run t-shirt, sports bag, water bottle, and medal of achievement.
Entrance to the Fun Fair at Dubai Media Amphitheatre is FREE for all to attend on March 20th and 21st from 10.00am to 6.00pm. The event promises to be one of the region’s most popular community engagements to promote healthy living. Today, 20 per cent of Emirate youths between the ages of 6 – 10 are found to be in the range of obesity; this is an “excessive rise” in overweightness in the past few years.
Childhood obesity (i.e., those having excess body fat and considered well above the normal weight for his or her age and height) is a growing concern within the United Arab Emirates, as it is worldwide. It is a serious medical condition that affects children in so many ways, from being bullied and teased by other kids to having poor self-esteem. In addition, overweight children can develop health issues. Obese children are at risk for a number of conditions, including heart disease and diabetes later in life. For the most part, many children suffer from long-term effects on health and well-being.
In the UAE, public health initiatives are underway to tackle the problem of childhood obesity. New findings confirmed that students are consuming healthier food at school because of the updated meal standards. The Dubai Health Authority, for instance, is part of the ‘UAE School Specification for Healthy Foods Committee’ that has worked extensively to implement guidelines across schools.
In addition to the healthier meals being served in UAE schools, there are also health promotion campaigns focusing on the importance of exercise and healthy eating habits for young Emiratis that are determined to be fit for life and/or improve their diet. “Parents should encourage healthy eating habits and physical activity to improve a child’s confidence in their weight loss,” said Dr Veena Luthra, consultant psychiatrist at the American Centre for Psychiatry and Neurology in Abu Dhabi, so that children feel encouraged and supported in their weight-loss journey.