Dubai’s first sleeping challenge in September

Do you fall asleep anywhere and are you able to sleep even in a fire drill? Then your chance has come to recover the lost hours and win a luxury mattress in the first sleep challenge in Dubai and the United Arab Emirates.
The autumn edition of INDEX exhibition will hold on to 16 September Dubai’s first ever Sleep Challenge in order to seek out the best snoozer around. The event will be sponsored by DeRUCCI, an important luxury mattress manufacturer. All you have to do to win is to fall asleep.

It isn’t that easy though, as nappers, sleeping on mattresses from DeRUCCI, will have to slumber on the floors of the buzzing event, with all the noise from exhibitors and visitors.
A study based on comparing global sleep patterns, published by researchers at the University of Michigan, has shown that in the UAE, 90% of the people do not get enough sleep.
According to the Sleep Health Foundation, “an important factor contributing to a good sleep is the right mattress”.
INDEX director Samantha Kane-Macdonald said: “Increasingly, the ‘right bed’ s gaining importance in homes as well as hotels worldwide”.

A recent survey conducted by found that almost 81% of travellers say that a comfortable bed is the most important feature in a hotel room. DeRUCCI has just opened its flagship shop in Dubai and this unique contest taking place at the first autumn edition of INDEX, is a great way for the bed superstore to showcase its superior quality bed range that promises to make a good night’s sleep a breeze.

If you think you are the greatest snoozer the city has ever seen, all you have to do to enter is share your most bizarre sleep story in 150 words. Make sure to submit your story on before Sunday September 2.
Four contestants will be shortlisted from the entries received, to go head-to-head in a three-hour siesta contest.
Crowned sleeping king? You’ll win yourself a brand-new bed which will be uniquely-designed to your sleeping patterns assessed by DeRUCCI’s digital mattress selecting system.

This year’s second edition of Dubai Index, will take place between 16-18 September in Dubai World Trade Centre from 10.00 am to 6.00 pm.
DubaiBlog is media partner of this important international exhibition.
As for the rest of the exhibition, visitors can look forward to The Hotel Show Dubai, The Leisure Show and the FIM show from Sunday September 16 until Tuesday.
For more information on the rest of the INDEX exhibition, head over to




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