Arabian Travel Market 2014: Regione Lazio is back

Lazio Eterna Scoperta: new logo of the Tourism Board of Regione LazioDuring the Arabian Travel Market 2014 – Dubai World Trade Center – on May 7th at the Italian Booth a press conference is organized in collaboration with Enit (Italian State Tourist Board) and the Chamber of Commerce of Frosinone to present Regione Lazio tourism offer and a taste of the local gastronomy.

After an absence of three years, Regione Lazio is back at the Arabian Travel Market in Dubai to showcase its offerings to the Gulf area market. The present Tourism administration of Lazio has decided to participate at the 2014 ATM since it strongly believes that it is possible to increase the flow of tourists from the Gulf countries to the Lazio region.

This belief is supported by the excellent flight connections existing between the Arab countries and Italy, and in particular, as an example, the many direct flights from Dubai to Rome as long as the launch, on the 15th of July, of the new flights Abu Dhabi – Rome operated from Etihad Airways. In addition, certain airlines have shown an interest in increasing the frequency of these flights even further, thus supporting the positive trend of tourist flow between the UAE and Italy.

The increase in the economic and commercial relationship between Rome and the Arab Countries developed over the last years has brought an increase in business travelers and has fostered a major interest in knowing and discovering Rome and its region.

A survey conducted by the Observatory of Tourism showed that, in general, Arab travelers return to their countries with very positive feedback of their visit; they are positively affected by Italian hospitality, its life style, the temperate climate of Lazio and its gastronomy. All these aspects, very much appreciated by the business travelers, encourage and facilitate the growth of leisure tourism. There is a flow of repeaters who return to the Lazio region to deepen their previous short experience, with the goal of further exploring opportunities for shopping, sports (i.e. Golf), unique adventures such as driving a Ferrari in the city of Rome, relaxing in the many elegant spas, and learning about the ancient history and art of the Roman Empire.

Lazio Region will showcase all these attractions and more at ATM 2014 booth EU 8330 Hall 1-5 with the support of six Tour Operators, three lodging facilities and a tourist ground transportation operator, confident in awakening the interest of local operators and future travelers.

To further promote its territory, the Lazio Region, in collaboration with ENIT (Italian State Tourist Board) and Alitalia has organized a prize drawing for a tourist package in Rome. To participate, you just have to visit the Lazio Region booth nr EU 8330 Hall 1-5!

Good luck! Rome and the Lazio Region look forward to meeting you!

Tourism Board Regione Lazio Logo

For more information about the activities during the ATM 2014 please email to dubai@enit.it or like Italian Tourism Office – ENIT Dubai

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